Showing you that you don't need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attention--it boosts profits. Introducing her invaluable Copywriter's Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copy--in ten easy steps. With real-world and fictitious advertising and marketing examples, ...
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Showing you that you don't need a professional ad agency or copywriter to write kick-ass copy, this hands-on guide shows you how to write compelling copy that does more than capture attention--it boosts profits. Introducing her invaluable Copywriter's Outline, Gunelius spares you from the long-winded explanations and irrelevant details found in other copywriting books and teaches you the secrets behind effective, results-driving copy--in ten easy steps. With real-world and fictitious advertising and marketing examples, learn the do's and don'ts of effective copywriting and quickly develop an eye for good and bad copy as well as the nuances of marketing messages for various businesses, industries and media. Discover the true simplicity of writing copy that sells!
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Seller's Description:
The cover has visible markings and wear. The cover has curled corners. There is a crease or fold on the cover. The pages are in Good condition but show signs of gentle use! Codes or product keys that accompany this product may not be valid. Fast Shipping in a Standard Poly Mailer!
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Used book in good and clean conditions. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Fast Shipping.
