Keeping Score reveals the inside story of Corporate America's multi-billion dollar relationship with the sports industry. Packed with fact-filled case studies, it shows exactly what strategies work for the superstars of sports marketing and why. Provides behind the scenes insight into companies like Nike, General Motors, Anheuser-Busch, and McDonald's and their deals that have dramatically shaped the world of sports marketing.
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Keeping Score reveals the inside story of Corporate America's multi-billion dollar relationship with the sports industry. Packed with fact-filled case studies, it shows exactly what strategies work for the superstars of sports marketing and why. Provides behind the scenes insight into companies like Nike, General Motors, Anheuser-Busch, and McDonald's and their deals that have dramatically shaped the world of sports marketing.
Read Less
