Some companies, such as Toyota, Nissan, and Sony, have a powerful presence in world markets, yet others such as NEC and Nippon Telephone & Telegraph, though the largest company in the world, are not so well known. Despite their size, they have not achieved the same global success as their neighbors in automobiles and consumer electronics. Why is this so, and what are the implications of the global marketplace for the future competitiveness of these companies? This work looks at the strengths and weaknesses, past and future ...
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Some companies, such as Toyota, Nissan, and Sony, have a powerful presence in world markets, yet others such as NEC and Nippon Telephone & Telegraph, though the largest company in the world, are not so well known. Despite their size, they have not achieved the same global success as their neighbors in automobiles and consumer electronics. Why is this so, and what are the implications of the global marketplace for the future competitiveness of these companies? This work looks at the strengths and weaknesses, past and future of this dynamic sector of the Japanese economy. It provides an unprecedented amount of new empirical material, offering the fullest picture ever of its subject.
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