Research shows AOL is the most recognized brand name among all new-media companies. This book charts the meteoric rise of Steve Case and AOL to becoming the world's most successful Internet company and reveals the secrets that underlie its success.
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Research shows AOL is the most recognized brand name among all new-media companies. This book charts the meteoric rise of Steve Case and AOL to becoming the world's most successful Internet company and reveals the secrets that underlie its success.
Read Less
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Seller's Description:
Fine in very good dust jacket. front flap of jacket creased; otherwise fine. Glued binding. Paper over boards. With dust jacket. 210 p. Audience: General/trade.
