The first objective of this book is to map the differences between an electronic and a traditional shopping environment and to indicate how these typical online environment characteristics affect online purchase behavior. The focus is on regular choice environments but especially on environments disrupted by stock-outs. In this respect, an overview of the most striking differences between the two shopping environments is developed and a state-of-the-art of out-of-stock knowledge is generated. The second objective is to ...
Read More
The first objective of this book is to map the differences between an electronic and a traditional shopping environment and to indicate how these typical online environment characteristics affect online purchase behavior. The focus is on regular choice environments but especially on environments disrupted by stock-outs. In this respect, an overview of the most striking differences between the two shopping environments is developed and a state-of-the-art of out-of-stock knowledge is generated. The second objective is to investigate how online purchase behavior decisions are affected by an e-tailer's merchandising actions. We focus on the following two actions: (1) Implementation of active stock-out management to explicitly deal with the negative effects of stock-outs (the online stock-out policy) and (2) Implementation of in-store, shelf-related management (the virtual shelf placement). The analyses should help shed some light on the challenges in the online environment and should be especially useful to professionals in website design and marketing fields, or anyone else who may be considering how to better use their e-commerce site.
Read Less
Add this copy of Investigating Consumer Behavior in an Online Grocery to cart. $82.29, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2008 by VDM Verlag Dr. Mueller E.K..
Add this copy of Investigating Consumer Behavior in an Online Grocery to cart. $91.46, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2008 by VDM Verlag Dr. Mueller E.K..
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Investigating Consumer Behavior in an Online Grocery to cart. $96.80, new condition, Sold by Paperbackshop International rated 2.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2008 by VDM Verlag Dr. Mueller E.K..
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Investigating Consumer Behavior in an Online Grocery to cart. $107.68, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2008 by VDM Verlag Dr. Mueller E.K..
