Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills ...
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Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.
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Add this copy of Introduction to Sport Marketing: Second Edition (Sport to cart. $13.12, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2015 by Routledge.
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Add this copy of Introduction to Sport Marketing: Second Edition (Sport to cart. $13.12, good condition, Sold by OnlineGoodwill rated 4.0 out of 5 stars, ships from Nashville, TN, UNITED STATES, published 2015 by Routledge.
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Good. A copy that has been read, but remains in clean condition. All pages are solid. the cover is intact, but may show scuffs or light creases, as well as a possible rolled corner. The spine may show signs of wear. Pages may include limited notes and highlighting, The former owner may have written their name inside the front or back cover.
Add this copy of Introduction to Sport Marketing: Second Edition (Sport to cart. $13.29, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2015 by Routledge.
Add this copy of Introduction to Sport Marketing (Sport Management to cart. $39.49, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2015 by Routledge.
Add this copy of Introduction to Sport Marketing to cart. $65.00, like new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2015 by Routledge.
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Fine Condition. Text appears clean and is like new, Light Shelf Wear, Binding is tight. Looks very nice. 323 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Sports & Pastimes; United States; Education. ISBN: 1138022969. ISBN/EAN: 9781138022966. Pictures of this item not already displayed here available upon request. Inventory No: 1561066354.
Add this copy of Introduction to Sport Marketing to cart. $243.72, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2015 by Taylor & Francis Group.
