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Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method

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Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method - Dillman, Don A, and Smyth, Jolene D, and Christian, Leah Melani
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The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. ...

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Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method 2014, Wiley

ISBN-13: 9781118456149

4th Revised edition

Hardcover