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Internet Direct Mail: The Complete Guide to Successful E-mail Marketing Campaigns

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Internet Direct Mail: The Complete Guide to Successful E-mail Marketing Campaigns - Bly, Robert W, and Roberts, Stevan, and Feit, Michelle
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Direct marketing via the Internet is one of the best way to avoid high printing and mailing costs of traditional direct mail. From selecting products and offers to writing copy and incorporating rich media-like video clips or audio into an e-mail, this book shows you step by step how to create, send, and track a successful e-mail campaign.

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Internet Direct Mail: The Complete Guide to Successful E-mail Marketing Campaigns 2000, McGraw-Hill, Chicago, IL

ISBN-13: 9780658001369

Hardcover