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International Franchising: A Practitioner's Guide

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International Franchising: A Practitioner's Guide - Hero, Marco (Editor)
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Franchising has become a global phenomenon. Many brands have grown beyond their national markets and proved that this business expansion model can work around the world. Meanwhile, in comparison to growth on a national scale, it is clear that cross-border franchising involves additional divergent business models and requires solutions to different issues in order to succeed. This major title, published in partnership with the International Bar Association, is a concise, practical guide for all those involved in planning ...

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International Franchising: A Practitioner's Guide 2010, Globe Law and Business Ltd, London

ISBN-13: 9781905783403

Hardcover