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International Business Strategy: Rethinking the Foundations of Global Corporate Success

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International Business Strategy: Rethinking the Foundations of Global Corporate Success - Verbeke, Alain, and Lee, I H Ian
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This textbook shows how the key concepts from business strategy literature can be applied to create successful global business.

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International Business Strategy: Rethinking the Foundations of Global Corporate Success 2021, Cambridge University Press, Cambridge

ISBN-13: 9781108738378

3rd edition

Trade paperback

International Business Strategy: Rethinking the Foundations of Global Corporate Success 2021, Cambridge University Press, Cambridge

ISBN-13: 9781108488037

3rd edition

Hardcover

International Business Strategy: Rethinking the Foundations of Global Corporate Success 2009, Cambridge University Press, Cambridge

ISBN-13: 9780521681117

Trade paperback

International Business Strategy: Rethinking the Foundations of Global Corporate Success 2009, Cambridge University Press, Cambridge

ISBN-13: 9780521862585

Hardcover