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Internal Marketing: Theories, Perspectives, and Stakeholders

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Internal Marketing: Theories, Perspectives, and Stakeholders - Brown, David M
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This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject.

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Internal Marketing: Theories, Perspectives, and Stakeholders 2022, Routledge, Oxford

ISBN-13: 9780367532970

Trade paperback

Internal Marketing: Theories, Perspectives, and Stakeholders 2020, Routledge, Oxford

ISBN-13: 9780367532925

Hardcover