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Intercultural Issues in the Global Auto Industry

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Intercultural Issues in the Global Auto Industry - Warter, Iulian
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This monograph is focused on intercultural issues, particularly in the global auto industry. The foreign direct investments (FDI) reasons are the result of globalization, of the need of growth and of achieving synergies. Most of the professionals consider that FDI is one of the most significant business phenomena in the past decades, but warn about the FDI dangers. The most challenging part of the FDI process is the integration of two entities that present different organizational and national cultures. This monograph ...

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Intercultural Issues in the Global Auto Industry 2021, Nova Science Publishers Inc

ISBN-13: 9781536191172

Paperback