Die Digitalisierung ist f???r den station???ren Einzelhandel Chance und Bedrohung zugleich. Nicht zuletzt hat die Pandemie den Wettbewerbsdruck versch???rft, aber auch den Wert der Innenstadt f???r unsere urbane Lebensqualit???t ins Bewusstsein ger???ckt. Basierend auf neuesten digitalen Technologien werden konkrete Perspektiven f???r den station???ren Einzelhandel der Zukunft entworfen. Digitale Einkaufserlebnisse k???nnen die St???rken des Handels betonen und erg???nzen. Zu ihrer Umsetzung werden mobile Applikationen ...
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Die Digitalisierung ist f???r den station???ren Einzelhandel Chance und Bedrohung zugleich. Nicht zuletzt hat die Pandemie den Wettbewerbsdruck versch???rft, aber auch den Wert der Innenstadt f???r unsere urbane Lebensqualit???t ins Bewusstsein ger???ckt. Basierend auf neuesten digitalen Technologien werden konkrete Perspektiven f???r den station???ren Einzelhandel der Zukunft entworfen. Digitale Einkaufserlebnisse k???nnen die St???rken des Handels betonen und erg???nzen. Zu ihrer Umsetzung werden mobile Applikationen sowie eine digitale Plattform vorgestellt. Im Rahmen zweier Feldstudien wurden diese Ma???nahmen in einer mittelgro???en Innenstadt umfassend umgesetzt und ausgewertet. Das Buch liefert station???ren Einzelh???ndlern und St???dten somit konkrete Empfehlungen und Umsetzungshilfen, wie sie die Digitalisierung des station???ren Handels meistern und die Zukunft einer lebendigen Innenstadt nachhaltig sichern k???nnen.
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Fine. Text in German. Contains: Illustrations, black & white, Illustrations, color. XXII, 376 S. 114 Abb., 63 Abb. in Farbe. Intended for professional and scholarly audience. Language: German-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Text in German. Contains: Illustrations, black & white, Illustrations, color. XXII, 376 S. 114 Abb., 63 Abb. in Farbe. Intended for professional and scholarly audience. Language: German-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Text in German. Contains: Illustrations, black & white, Illustrations, color. XXII, 376 S. 114 Abb., 63 Abb. in Farbe. Intended for professional and scholarly audience.
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Seller's Description:
Fine. Text in German. Contains: Illustrations, black & white, Illustrations, color. XXII, 376 S. 114 Abb., 63 Abb. in Farbe. Intended for professional and scholarly audience. Language: German-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Text in German. Contains: Illustrations, black & white, Illustrations, color. XXII, 376 S. 114 Abb., 63 Abb. in Farbe. Intended for professional and scholarly audience. Language: German-In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
New. Print on demand Text in German. Contains: Illustrations, black & white, Illustrations, color. XXII, 376 S. 114 Abb., 63 Abb. in Farbe. Intended for professional and scholarly audience.
