This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the ...
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This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly.
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Edition: 2002, Vieweg+teubner Verlag
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Details: ISBN:
352815781X
ISBN-13:
9783528157814
Pages:
183
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2nd 2002 edition
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Vieweg+teubner Verlag
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2002
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English
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16660180913
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Edition: 2002, Vieweg+teubner Verlag
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Details: ISBN:
352815781X
ISBN-13:
9783528157814
Pages:
183
Edition:
2nd 2002 edition
Publisher:
Vieweg+teubner Verlag
Published:
2002
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English
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ISBN-13:
9783528157814
Pages:
183
Edition:
2nd 2002 edition
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Vieweg+teubner Verlag
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2002
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English
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Edition: 2012, Vieweg+teubner Verlag
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3322868699
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183
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2012
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Seller's Description: New. Trade paperback (US). Glued binding. 183 p. Contains: Illustrations, black & white. Xedition Accenture.
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Edition: 2012, Vieweg+teubner Verlag
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3322868699
ISBN-13:
9783322868695
Pages:
183
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2012
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English
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352815781X
ISBN-13:
9783528157814
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183
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2003
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English
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3322868699
ISBN-13:
9783322868695
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183
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2012
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English
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352815781X
ISBN-13:
9783528157814
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183
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2nd 2002 edition
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Vieweg+teubner Verlag
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2002
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English
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All Editions of Interactive Broadband Media: A Guide for a Successful Take-Off
