Intellectual Capital is a groundbreaking book, visionary in scope and immediate in application. It shows how the emergence of the Information Age has changed the nature of wealth, and it offers powerful new ways of looking at what companies do and how to lead them. In an economy based on knowledge, intellectual capital - the untapped, unmapped knowledge of organisations - has become a company's greatest weapon. It is found in the talent of the people who work there; the loyalty of the customers it serves and learns from; ...
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Intellectual Capital is a groundbreaking book, visionary in scope and immediate in application. It shows how the emergence of the Information Age has changed the nature of wealth, and it offers powerful new ways of looking at what companies do and how to lead them. In an economy based on knowledge, intellectual capital - the untapped, unmapped knowledge of organisations - has become a company's greatest weapon. It is found in the talent of the people who work there; the loyalty of the customers it serves and learns from; the value of its brands, copyrights, patents and other intellectual capital; the collective knowledge embodied in its systems, management techniques, and history vital assets that are rarely managed and almost never managed skillfully. Intellectual Capital is the first book to provide the key, showing how to discover, understand, and unlock the value of these hidden assets. Dazzling in its ability to make conceptual sense of the economic revolution we are living through, but also pointed, practical and urgent, Intellectual Capital cuts through the vague rhetoric of paradigm shifts to show how the Information Age economy really works and how to make it work for you and your business.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
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Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner.
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