Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on ...
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Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
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Edition: 1996, Psychology Press
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Details: ISBN:
0805813918
ISBN-13:
9780805813913
Pages:
396
Publisher:
Psychology Press
Published:
1996
Language:
English
Alibris ID:
17911967172
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Edition: 1996, Psychology Press
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Details: ISBN:
0805813918
ISBN-13:
9780805813913
Pages:
396
Publisher:
Psychology Press
Published:
1996
Language:
English
Alibris ID:
18022842752
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1138992534
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2016
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Edition: 2016, Psychology Press
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2016
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Edition: 2016, Psychology Press
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1138992534
ISBN-13:
9781138992535
Pages:
396
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Psychology Press
Published:
2016
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English
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17570561245
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Edition: 1996, Psychology Press
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Available Copies: 5
Details: ISBN:
0805813918
ISBN-13:
9780805813913
Pages:
396
Publisher:
Psychology Press
Published:
1996
Language:
English
Alibris ID:
17160618321
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Seller's Description: New. Sewn binding. Cloth over boards. 396 p. Contains: Illustrations. Resources for Ecological Psychology.
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Edition: 1996, Psychology Press
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Details: ISBN:
0805813918
ISBN-13:
9780805813913
Pages:
396
Publisher:
Psychology Press
Published:
1996
Language:
English
Alibris ID:
17026797211
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ISBN-13: 9781138992535
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All Editions of Integrated Communication: Synergy of Persuasive Voices
Books by Dr. Esther Thorson
