Before buying another car, let Ray Lopez, a former swift talking, blood-sucking salesperson and author of Inside the Minds of Car Dealers give you a look under the hood of dealerships to show you every trick that will be used against you! Learn every single psychological ploy and manipulative scheme typical auto dealers employ to squeeze every last dime out of your pocket--all while you're being sold a car you may not even want! Discover in detail the 12 crucial dos and don'ts to car buying from a seasoned insider. This ...
Read More
Before buying another car, let Ray Lopez, a former swift talking, blood-sucking salesperson and author of Inside the Minds of Car Dealers give you a look under the hood of dealerships to show you every trick that will be used against you! Learn every single psychological ploy and manipulative scheme typical auto dealers employ to squeeze every last dime out of your pocket--all while you're being sold a car you may not even want! Discover in detail the 12 crucial dos and don'ts to car buying from a seasoned insider. This comprehensive, tell-all car buying guide holds nothing back! reviews Hanford Sentinel Commentary: You and the Law: Shopping for a new car? "Now a retired car salesman, Lopez has written " Inside the Minds of Car Dealers ," a book which You and the Law absolutely recommends that anyone in the market for a new car reads before stepping onto a dealer's lot." "We were impressed by his honesty, desire to educate and protect the public, along with a terrific sense of humor, making this not only a practical, money-saving book, but also an entertaining read. "'Just how practical is the book? Beyond interesting, will it save me money?' you might be thinking. "One of his tips was responsible for a You and the Law staff member saving close to $4,000 on a new car, while another answered the question, 'Do I trade-in or sell privately?'..." June 14, 2014 6:30 am By Dennis Beaver Hanford Sentinel Commentary: You and the Law: Shopping for a new car? May 2014: Ray Lopez was recently interviewed by ABC's "20/20" -you can watch it the May 9 segment here. Congrats to Five Star Publications author Ray Lopez - who gave guidance to car shoppers on ABC World News with Diane Sawyer in the broadcast that aired on 11/16/2011. Video: Used Car Tactics: Former Salesman Speaks Out How do you get a car that's safe, yet something for a great deal? USA Today quotes Ray Lopez, Five Star Publications' author of Inside the Minds of Car Dealers as saying "buyers of the priciest luxury cars want to have all that's available. But for more mainstream cars, expensive safety features are a very hard sell." Read the article & Ray's book to shop smarter for your next car. USA Today Next time I step onto a dealer's lot, I'm going armed with insider information. Inside the Minds of Car Dealers is a new book written by Ray Lopez, a former car salesman with thirty years of experience in numerous dealerships. Inside the Minds of Car Dealers is, as the title suggests, a 118-page insight into the mind of a car salesman, and contains engagingly-written explanations of what goes on behind the curtain at a car dealer, so to speak. Inside the Minds of Car Dealers offers tips on how to find a good dealer before you even leave the house, explains the head games salesmen play and how they can spot a so-called "auto expert" a mile away-and take him or her for even more money than they will the average consumer. Reading Inside the Minds of Car Dealers , I saw exactly what was going on when I bought my Miata and my Saab and my Escort. This book explained what the dealer was doing in each case-and how I was getting taken for every last cent each time! Lopez' writing style is a bit heavy-handed at times, but the information contained in this volume is vital, valuable stuff that'll make your next car buying experience a great deal less stressful. It's $15.95 well spent. Christopher Jackson Elepent Automotive Reviews What makes someone sell you a clunker? "Inside the minds of Car Dealers
Read Less
