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Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies

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Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies - Ding, Min (Editor), and Eliashberg, Jehoshua (Editor), and Stremersch, Stefan (Editor)
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This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects, including R&D, promotion, pricing, branding, competitive strategy, portfolio analysis.

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Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies 2013, Springer, New York, NY

ISBN-13: 9781461478003

2014 edition

Hardcover