This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects, including R&D, promotion, pricing, branding, competitive strategy, portfolio analysis.
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This volume details state-of-the art research findings and new conceptual thinking related to pharmaceutical marketing. It covers all major aspects, including R&D, promotion, pricing, branding, competitive strategy, portfolio analysis.
Read Less
Add this copy of Innovation and Marketing in the Pharmaceutical Industry to cart. $272.02, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2013 by Springer.
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Seller's Description:
New. Print on demand Sewn binding. Cloth over boards. 768 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color, Tables, black & white. International Quantitative Marketing, 20.
