Influencer Marketing: Building Brand Communities and Engagement

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience. Read More

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $22.00 (Expires Jun 25, 2025) 365 Day Rental: $26.00 (Expires Dec 27, 2025) Buy eBook Lifetime Access: $39.99 Title: Influencer Marketing by Sevil Iloglu; Joyce Costello Publisher: Taylor & Francis Print ISBN: 9780367338688, 0367338688 eText ISBN: 9781000228267 Edition: 2020 1st edition Format: EPUB eBook	$22.00 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ