This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience.
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This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience.
Read Less
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New. Trade paperback (US). Glued binding. 310 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.
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Seller's Description:
New. Trade paperback (US). Glued binding. 310 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.
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Fine. Trade paperback (US). Glued binding. 310 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 310 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.