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Influencer Marketing: Building Brand Communities and Engagement

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Influencer Marketing: Building Brand Communities and Engagement - Yesiloglu, Sevil (Editor), and Costello, Joyce (Editor)
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This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience.

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Influencer Marketing: Building Brand Communities and Engagement 2020, Routledge, Oxford

ISBN-13: 9780367338688

Trade paperback

Influencer Marketing: Building Brand Communities and Engagement 2020, Routledge, Oxford

ISBN-13: 9780367338664

Hardcover