This volume offers contextually sensitive insights into influencers' multi-modal communication on a range of platforms. The contributions rework established modes and tools of discourse analysis and pragmatics to shed empirical light on influencer identities and tensions (e.g. doing authenticity vis-???-vis promoting brands).
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This volume offers contextually sensitive insights into influencers' multi-modal communication on a range of platforms. The contributions rework established modes and tools of discourse analysis and pragmatics to shed empirical light on influencer identities and tensions (e.g. doing authenticity vis-???-vis promoting brands).
Read Less
