The last decade has seen industrial marketing recognized as vital to national and individual company interests where markets lie in the commercial or business area. Whilst the concept of marketing is basically the same for both industrial and consumer markets, industrial marketing requires different techniques because of the nature and complexity of the purchasing decision-making and the size of the budgets involved.
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The last decade has seen industrial marketing recognized as vital to national and individual company interests where markets lie in the commercial or business area. Whilst the concept of marketing is basically the same for both industrial and consumer markets, industrial marketing requires different techniques because of the nature and complexity of the purchasing decision-making and the size of the budgets involved.
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Add this copy of Industrial Marketing Communications: Business to to cart. $12.48, very good condition, Sold by Harry Righton rated 4.0 out of 5 stars, ships from Worcs, UNITED KINGDOM, published 1995 by Kogan Page Ltd.
Add this copy of Industrial Marketing Communications to cart. $41.92, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by Kogan Page.
