Posters lend themselves perfectly to serial display. The mediation of the message and of the identity of the advertiser is supported by the effects of recognition. However in contemporary advertising campaigns this awareness is only rarely used in imaginative and intelligent ways. This publication illustrates the creative and effective advertising potential of posters in series. What is vital here is that a design concept has been followed. By doing so a formal or content- driven approach is sensitively varied, with the ...
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Posters lend themselves perfectly to serial display. The mediation of the message and of the identity of the advertiser is supported by the effects of recognition. However in contemporary advertising campaigns this awareness is only rarely used in imaginative and intelligent ways. This publication illustrates the creative and effective advertising potential of posters in series. What is vital here is that a design concept has been followed. By doing so a formal or content- driven approach is sensitively varied, with the posters in the series only slightly differing from one another. At the same time the free interpretation of a basic concept can lead to a wide and highly inspirational spectrum of interpretations. What has been fundamental in the selection of campaigns for this book is the ability of the single poster to assert itself individually, while the fact that it belongs to a series is shown as being visually beneficial.
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New. 3037782668. *** FREE UPGRADE to Courier/Priority Shipping Upon Request ***-*** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT-Flawless copy, brand new, pristine, never opened--Text in English and German. 96 pp.; well-illustrated, mostly in color. --with a bonus offer--
![Otto Baumberger, 1889-1961 : [Ausstellung], Museum für Gestaltung Zürich, 26. Mai bis 17. Juli 1988, Gewerbemuseum Basel, Museum für Gestaltung, 6. August bis 9. Oktober 1988, Deutsches Plakat-Museum Essen, 20. November 1988 bis 22. Januar 1989](https://www3.alibris-static.com/images/elements/image_coming_soon.png)
