This funny and well-written business book takes a look at some of the most influential marketing and business philosophies of the last 20 years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies. The second edition includes new chapters on Google and on how to avoid stupidity, plus the extensive analyses of all chapters from the first edition.
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This funny and well-written business book takes a look at some of the most influential marketing and business philosophies of the last 20 years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies. The second edition includes new chapters on Google and on how to avoid stupidity, plus the extensive analyses of all chapters from the first edition.
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