Improving the User Experience Through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line

Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive ... Read More

Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $49.95 Title: Improving the User Experience Through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line by Fritz, Mike; Berger, Paul D. Publisher: Elsevier S & T Print ISBN: 9780128006351, 0128006358 eText ISBN: 9780128006788 Edition: 2015 Format: EPUB eBook	$49.95 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ