Why you must read this book
Using "why" in the headline was one of the techniques J.Jonathan Gabay suggests in this book. He's written 294 pages on the craft of copywriting.I use the word craft as this book gets right down into the detail of good writing. Like the author, I teach a copywrting course. After reading this book, I felt like just giving all my students a copy and going off to the coffee shop. He says it all! Whether you are already a professional copywriter or starting out, this book will have some useful tips for you.
