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Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer

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Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer - Böhmann, Tilo (Editor), and Burr, Wolfgang (Editor), and Herrmann, Thomas, Dr. (Editor)
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The authors present a set of methods for designing and planning the implementation of business-to-business services in international markets and explain the practical use of the methods.

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Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer 2011, Gabler Verlag, Wiesbaden

ISBN-13: 9783834915771

2012 edition

Trade paperback