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Imperial Persuaders: Images of Africa and Asia in British Advertising

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Imperial Persuaders: Images of Africa and Asia in British Advertising - Ramamurthy, Anandi
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The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images ...

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Imperial Persuaders: Images of Africa and Asia in British Advertising 2003, Manchester University Press, Manchester

ISBN-13: 9780719063794

Trade paperback

Imperial Persuaders: Images of Africa and Asia in British Advertising 2003, Manchester University Press

ISBN-13: 9780719063787

Hardcover