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Imagining Consumers: Design and Innovation from Wedgwood to Corning

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Imagining Consumers: Design and Innovation from Wedgwood to Corning - Blaszczyk, Regina Lee
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Case studies illuminate decision making in key firms--including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works--and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.

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Imagining Consumers: Design and Innovation from Wedgwood to Corning 2020, Johns Hopkins University Press, Baltimore

ISBN-13: 9781421437248

Trade paperback

Imagining Consumers: Design and Innovation from Wedgwood to Corning 2002, Johns Hopkins University Press, Baltimore

ISBN-13: 9780801869143

Trade paperback

Imagining Consumers: Design and Innovation from Wedgwood to Corning 2000, Johns Hopkins University Press, Baltimore

ISBN-13: 9780801861932

Hardcover