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Imagination Engineering: How to Generate and Implement Great Ideas

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Imagination Engineering: How to Generate and Implement Great Ideas - Birch, Paul, and Clegg, Brian
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Here is a practical "how to" guide to creativity. Creative mapping is a new way of looking at creativity, putting problem solving and idea generating techniques into a convenient, easy-to-remember framework. This book presents a tool kit of creativity techniques in an innovative style. It covers all stages of the creative problem solving process from identifying a problem to implementing a solution with easy-to-learn and remember techniques.

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Imagination Engineering: How to Generate and Implement Great Ideas 1996, FT Press, London, England

ISBN-13: 9780273620648

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