Much is spoken nowadays of the need to be creative, although environmental conditions, both personally and career wise are not usually prone to this. In this book, Hugh Macleod, a creative advertising person and one of the most read bloggers in the United States, provides 40 tips to encourage your creativity or better said, to keep your alibi. With much humor and nerve, the author uses irony and realism to give us advice like the book title: Ignore them all. If you're really creative, the first advice people will give you ...
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Much is spoken nowadays of the need to be creative, although environmental conditions, both personally and career wise are not usually prone to this. In this book, Hugh Macleod, a creative advertising person and one of the most read bloggers in the United States, provides 40 tips to encourage your creativity or better said, to keep your alibi. With much humor and nerve, the author uses irony and realism to give us advice like the book title: Ignore them all. If you're really creative, the first advice people will give you is to forget your ideas and be more practical, ignore them!
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