The Icon Project argues that the transnational capitalist class mobilizes two forms of iconic architecture--unique icons recognized as works of art, notably designed by global starchitects (such as Frank Gehry and Zaha Hadid); and typical icons copying elements of unique icons--to promote the same ideological message: the culture-ideology of consumerism.
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The Icon Project argues that the transnational capitalist class mobilizes two forms of iconic architecture--unique icons recognized as works of art, notably designed by global starchitects (such as Frank Gehry and Zaha Hadid); and typical icons copying elements of unique icons--to promote the same ideological message: the culture-ideology of consumerism.
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