In today's media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present's emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are ...
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In today's media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present's emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students' critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.
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Add this copy of Introduction to Mass Communication: Media Literacy and to cart. $39.25, very good condition, Sold by kelseyskorner rated 5.0 out of 5 stars, ships from Blaine, WA, UNITED STATES, published 2000 by McGraw-Hill Education.
Add this copy of Introduction to Mass Communication: Media Literacy and to cart. $39.25, fair condition, Sold by Goodbookscafe rated 4.0 out of 5 stars, ships from Macon, GA, UNITED STATES, published 2001 by McGraw-Hill Education.
Add this copy of Introduction to Mass Communication: Media Literacy and to cart. $47.88, good condition, Sold by Seattle Goodwill rated 4.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2018 by McGraw-Hill Education.
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May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
