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IBM: The Rise and Fall and Reinvention of a Global Icon

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IBM: The Rise and Fall and Reinvention of a Global Icon - Cortada, James W
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This is a history of IBM, a huge multinational firm, from its origins in the 1880s to the present. It demonstrates that this supplier of computers, software and information technology services played a profound role in shaping how other large organizations and economies evolved in the twentieth century. It describes its strategies, expansions, how various parts of the company collaborated and competed within the firm overcoming problems, a nearly fatal period in the early 1990s, and its recurring revivals and successes. The ...

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IBM: The Rise and Fall and Reinvention of a Global Icon 2023, MIT Press

ISBN-13: 9780262547826

Trade paperback

IBM: The Rise and Fall and Reinvention of a Global Icon 2019, MIT Press, Cambridge

ISBN-13: 9780262039444

Hardcover