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I is for Influence: The New Science of Persuasion

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I is for Influence: The new science of persuasion - Yeung, Rob
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'How to influence people without getting them drunk or flirting: brilliant' Venetia Thompson, bestselling author of Gross Misconduct * How exactly can we use our body language to win friends and influence people? * When can ???1 be more persuasive than ???50? * Why does giving customers more choice make them less likely to make a purchase? Some people seem naturally more influential and persuasive. In fact they are simply using rules and techniques that anyone can harness. Psychologist Rob Yeung explores the latest ...

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I is for Influence: The new science of persuasion 2011, Rodale, London

ISBN-13: 9781905744657

Trade paperback