Using case studies of companies--from Kodak and Chrysler to small, entrepreneurial enterprises--Judson delineates 11 vital strategies for survival and profit in today's hyper-competitive online environment.
Read More
Using case studies of companies--from Kodak and Chrysler to small, entrepreneurial enterprises--Judson delineates 11 vital strategies for survival and profit in today's hyper-competitive online environment.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. No dust jacket as issued. cover slightly worn, black ink stripe on lower page edges; text and binding solid. Trade paperback (US). Glued binding. 240 p. Audience: General/trade.
