Every organisation and many individuals, sooner or later, find themselves the object of media attention. Used effectively it can give you publicity which would cost the earth to buy. This detailed book reveals all you need to know including how to prepare for press, radio and television interviews, and how to handle a crisis.
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Every organisation and many individuals, sooner or later, find themselves the object of media attention. Used effectively it can give you publicity which would cost the earth to buy. This detailed book reveals all you need to know including how to prepare for press, radio and television interviews, and how to handle a crisis.
Read Less
