Reports suggest that export makes up 40 per cent of British industry business. But exporting goods can be a potential disaster simply because of the melange of nationalities, cultures and assumptions. The aim of this guide is to give both general and specific advice on how to do business with people from different cultures and religions. Insights are offered into the psychology and cultural attitudes of specific nationalities and advice is provided on body language in other cultures. Case studies illustrating possible ...
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Reports suggest that export makes up 40 per cent of British industry business. But exporting goods can be a potential disaster simply because of the melange of nationalities, cultures and assumptions. The aim of this guide is to give both general and specific advice on how to do business with people from different cultures and religions. Insights are offered into the psychology and cultural attitudes of specific nationalities and advice is provided on body language in other cultures. Case studies illustrating possible disasters as well as successes, and lists of useful sources of information in other countries are also included. This is a book for individual executives and companies conducting business abroad.
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