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How to Sell at Margins Higher Than Your Competitors

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How to Sell at Margins Higher Than Your Competitors - Steinmetz, Lawrence L
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In this revision of the self-published phenomenon that sold 50,000 copies, readers learn why price isn't the final determinant of whether a customer buys a product; how to build a great customer service program; how to defeat the arguments of customers who buy on price; and how to price products appropriately.

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