How to Really Start Your Own Business: A Step-By-Step Guide Featuring Insights and Advice from the Founders of Crate & Barrel, David's Cookies, Celestial Seasonings, Pizza Hut and Others
How to Really Start Your Own Business: A Step-By-Step Guide Featuring Insights and Advice from the Founders of Crate & Barrel, David's Cookies, Celestial Seasonings, Pizza Hut and Others
For the estimated 16 million Americans attempting to start businesses, this book serves as an essential launching pad by leading them step-by-step through the start-up process. Addressed are issues such as generating viable launch ideas, locating sources of financing, attracting the best employees on a start-up budget, and improving chances for meeting cash flow projections. Founders of such successful companies as Crate and Barrel, Pizza Hut, and Celestial Seasonings offer real-life guidance and encourage continual ...
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For the estimated 16 million Americans attempting to start businesses, this book serves as an essential launching pad by leading them step-by-step through the start-up process. Addressed are issues such as generating viable launch ideas, locating sources of financing, attracting the best employees on a start-up budget, and improving chances for meeting cash flow projections. Founders of such successful companies as Crate and Barrel, Pizza Hut, and Celestial Seasonings offer real-life guidance and encourage continual assessment of one's readiness to start a business. Included are engaging exercises at the end of each chapter for determining one's preparedness for moving to the next chapter and, thus, the next level of entrepreneurship. Rather than get-rich-quick strategies, these steps result in a well-reasoned and practical approach to business start-ups and emphasise that launching a business is challenging work that requires careful self-examination, commitment, and close attention to details.
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