Go step by step through every aspect of starting and running a consumer or business to business catalog operation with How to Profit Through Catalog Marketing. Presents all of the information you need in order to: -- Find market niches -- Design and produce catalogs that sell -- Select profitable mailing lists -- Use sweepstakes, coupons, and other promotional techniques to generate sales -- Manage order intake, fulfillment, and inventory -- Estimate costs and project sales -- Provide service that brings customers ...
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Go step by step through every aspect of starting and running a consumer or business to business catalog operation with How to Profit Through Catalog Marketing. Presents all of the information you need in order to: -- Find market niches -- Design and produce catalogs that sell -- Select profitable mailing lists -- Use sweepstakes, coupons, and other promotional techniques to generate sales -- Manage order intake, fulfillment, and inventory -- Estimate costs and project sales -- Provide service that brings customers back
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