"How To Manage Organizational Communication during Crisis" is packed with helpful information to help public relations professionals and organizational leaders cope with the crises that often afflict corporations, nonprofits, government agencies and other institutions. The author, Noel L. Griese, has been a public relations executive in the telecommunication and petroleum industries and a journalism professor teaching public relations at the Universities of Wisconsin and Georgia. He is the author of the highly acclaimed ...
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"How To Manage Organizational Communication during Crisis" is packed with helpful information to help public relations professionals and organizational leaders cope with the crises that often afflict corporations, nonprofits, government agencies and other institutions. The author, Noel L. Griese, has been a public relations executive in the telecommunication and petroleum industries and a journalism professor teaching public relations at the Universities of Wisconsin and Georgia. He is the author of the highly acclaimed biography "Arthur W. Page: Publisher, Public Relations Pioneer, Patriot," recently selected by Knowledge Is Power as one of the 38 best books ever written about public relations. In this hard-hitting, candid and useful account of what to do before a crisis erupts and as it evolves, Griese details the classes of crisis that most often affect institutions. The book is replete with case studies designed to involve the reader in role-playing in some of the major crises that have been successfully managed in recent years. Content includes how to track and analyze rumors, prepare in advance for tough questions from reporters, organize and equip an organizational Crisis Action Unit and exploit the advantages of controlled media when communicating with various publics during a crisis.
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Add this copy of How to Manage Organizational Communication During to cart. $66.09, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by Anvil Pub Inc.
