This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1900 edition. Excerpt: ... HOW TO DEVELOP BUSINESS. The printer who has made a good start in business, or who has purchased an established plant, requires to understand how to develop his trade, since to stand still in these times, when so many are going ahead, is to fall behind in the race for precedence. One essential to ...
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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1900 edition. Excerpt: ... HOW TO DEVELOP BUSINESS. The printer who has made a good start in business, or who has purchased an established plant, requires to understand how to develop his trade, since to stand still in these times, when so many are going ahead, is to fall behind in the race for precedence. One essential to success in the printing business is a good location. By this 1 mean more than a central position, or a place in the thick of the business portion of a city--I mean a location that is good from every point of view. For instance, that printer in a large city who is located in the near vicinity of half a dozen printers who cut prices is but poorly situated as compared with another who has his office near to large and successful printeries, whose proprietors are recognized as upholders of prices, and whose reputation enables them to charge and receive more for their work than others. The former is too often forced to get what he can in the general scramble to find work for the presses; the latter occasionally secures some of the overflow of work from his good neighbors, and at profitable rates, and all his chances for getting customers who will pay good prices are better for his proximity, which suggests that he is in a good class. Another point of view regarding location is that it should be convenient to the most desirable class of customers rather than convenient to everybody. Of course both are desirable, but the former is rather to be chosen, as in the line of developing a good class of substantial customers. Judgment must determine what is and what is not a good location: is no set rules can be formulated; but the printer who bears these points in mind will be better fitted to form a correct judgment than he who neglects such considerations....
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