This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design, marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels
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This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design, marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels
Read Less
