Youre a wine lover. Youve tasted your way through the great viticultural regions of the world and have the heavily stamped and winestained passport to prove it. You think, With my knowledge, palate and connections I could be a wine importer. Its possible. But the road into romantic commerce is paved with the epitaphs of countless importing startups which read, He had a great palate. What is needed are the business basics, and in the first book of its kind author and veteran importer Deborah M. Gray offers the benefit of her ...
Read More
Youre a wine lover. Youve tasted your way through the great viticultural regions of the world and have the heavily stamped and winestained passport to prove it. You think, With my knowledge, palate and connections I could be a wine importer. Its possible. But the road into romantic commerce is paved with the epitaphs of countless importing startups which read, He had a great palate. What is needed are the business basics, and in the first book of its kind author and veteran importer Deborah M. Gray offers the benefit of her vast experience in this comprehensive guide to the perils and best practices of this fascinating career. Gray gives invaluable insider information and the necessary tools, resources and real world advice to create a strong business model and a portfolio to match. She details the critical considerations in branding, packaging, pricing, licensing and regulations, shipping, warehousing, marketing, and more. The book is filled with specific examples of importing triumphs and failures, with particular interest paid to arguably the most important element of business success: acquiring and maintaining effective distribution. Deborah M. Gray, an Australian native, founded her first wine importing company in 1992, importing a collection of iconic, familyowned wineries from around Australia, at a time when Americans were just beginning to discover wines from the Southern Hemisphere. Deborah has traveled to forty US states throughout her wine career, working with distributors, conducting wine dinners and tastings, and speaking at wine festivals, and on radio and television. She lives in Southern California with her husband, their two teen boys and two rescued Corgis.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
