"Today's digital experience is primarily driven by powerful online communities. Social media networks have gained enormous power over our online experience, partly by harnessing our desire to connect and share with each other. But successful, intentional communities are incredibly difficult to build and get right, as media organizations often discover when they attempt to create their own. Anika Gupta has helped develop community products for media companies in both the United States and India, across boundaries of language ...
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"Today's digital experience is primarily driven by powerful online communities. Social media networks have gained enormous power over our online experience, partly by harnessing our desire to connect and share with each other. But successful, intentional communities are incredibly difficult to build and get right, as media organizations often discover when they attempt to create their own. Anika Gupta has helped develop community products for media companies in both the United States and India, across boundaries of language and culture. She's seen firsthand the challenges inherent in trying to engineer something that should feel organic, and the difficulties traditional media companies face in leveraging participatory online culture. How, then, to bridge this gap? One answer is moderators. Good moderators set shared goals for community members, invest in long-term relationships, and thoughtfully craft discussion norms. In her research, Anika has found that moderators are drawn to the work because they love interacting and sharing with others - exactly what the best communities run on. In How to Handle a Crowd, she looks at a range of examples -- from Reddit to your local mommy board -- for the dos and don'ts of building better cultures. Whether it's diffusing tensions, attracting new members or encouraging shared action, these lessons will be invaluable for anyone charged with running a community - whether for money, for fun, or for the greater good"--
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Trade paperback (US). Glued binding. 272 p. Audience: General/trade. VERY NICE COPY--TEXT CLEAN AND TIGHT--VERY SLIGHT SHELF WARE--STILL HAS LOTS OF GREAT READS LEFT
