First printed in 1963, "How to Become an Advertising Man' has stimulated thousands of long-term practitioners and neoiphytes alike to greater achievement by showing concisely with insight, wit and fact what advertising really is, how it works and what one must understand and do to be successful in its practice. The book had its origin in a special night school course at the University of Chicago Graduate School of Business taught by Mr. Young. The course was later the basis for the J. Walter Thompson training program. More ...
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First printed in 1963, "How to Become an Advertising Man' has stimulated thousands of long-term practitioners and neoiphytes alike to greater achievement by showing concisely with insight, wit and fact what advertising really is, how it works and what one must understand and do to be successful in its practice. The book had its origin in a special night school course at the University of Chicago Graduate School of Business taught by Mr. Young. The course was later the basis for the J. Walter Thompson training program. More than an instructional text, this book is a synthesis of Mr. Young's more than fifty years of accomplishment, written for everyone in advertising.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 250grams, ISBN: 9780844230023.
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Seller's Description:
New. Sewn binding. Cloth over boards. 106 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
