Media insider David Alexander reveals clever, cagey and creative methods to get your story covered with the right "spin." Learn how TV, radio and newspapers really choose which stories to cover; how to write irresistible news releases; how to exploit busy, competitive reporters; how the world's best media manipulators have used dramatic guerrilla methods to get their messages plastered across the world stage and much more.
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Media insider David Alexander reveals clever, cagey and creative methods to get your story covered with the right "spin." Learn how TV, radio and newspapers really choose which stories to cover; how to write irresistible news releases; how to exploit busy, competitive reporters; how the world's best media manipulators have used dramatic guerrilla methods to get their messages plastered across the world stage and much more.
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Seller's Description:
Good. Size: 5x0x8; Good minus. Ex library book with stamps and spine sticker. Covers reinforced at spine and front/back edges. Text is largely clean an unmarked; there are a few pencil marks throughout. There is a red line in sharpie on the top of the text block and a black dot on the bottom. Small stain on top edge of the text block affecting pages until page 34. Minor shelf wear. Pictures upon request.